A sample report
The PDF is a full report on a café, with all three layers: digital footprint, the café’s figures, competitors. It shows what can make a buyer say no, and what to do about each point. This page shows its main parts in English.
Made-up example. The café, its owner, the findings and the numbers are made up for this sample. The café is only an example. The parts of the report are the same for a shop, a clinic or a trade business.
PDF, 9 pages. The PDF is in Russian.
The verdict comes first
Every report gives one of four verdicts. In the sample, it comes first, before section 1.
- Ready
- Ready after fixesThe café’s verdict
- Fix first
- Do not sell now
“Ready after fixes. No finding would by itself stop a sale. A buyer can find four things that worry them. All four can be fixed, starting now. The plan is for 90 days.”
The main risk is that the café depends on its owner. First priority: prepare the folder of documents for the buyer (weeks 1–8 of the plan).
We show what a buyer often finds, and what to do about it: fix it, or explain it openly.
What can make a buyer say no, and what to do
Four findings from the sample, the most serious first. Each finding shows its proof number, the weeks the fix takes, and what the fix costs.
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We found
Guests keep naming the owner as the reason they come.
What a buyer can say
“If you leave, the guests will leave.”
Why a buyer can walk away
They can fear the guests will leave with you.
How it can lower the price
They can offer to pay part of the price later, and only if sales do not fall.
What to do
Have a manager whom guests know by name at the café every day. Answer reviews in the name of the café. Weeks 5–12 · the manager’s salary.
E-031
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We found
The annual accounts for one year were filed seven months after the deadline.
What a buyer can say
“What else is overdue?”
Why a buyer can walk away
They can stop trusting your other documents. They can put the deal off until they have checked all the accounts.
How it can lower the price
They can ask for a lower price, because the risk is higher.
What to do
A one-page note: why the accounts were late, and proof that everything is now in order. Weeks 3–6 · about €150 (example).
E-012
-
We found
The domain name (the web address of the site) is registered to the owner personally, not to the business.
What a buyer can say
“So the website is not part of the deal.”
Why a buyer can walk away
It is not clear what they are buying: the website can stay with you.
How it can lower the price
They can offer less, or ask you to move the domain name to the business before the deal.
What to do
Move the domain name to the business. Weeks 1–2 · €0, not counting what the domain company charges.
E-007
-
We found
Some of what a buyer is told about the café still gives the old address and the old opening hours.
What a buyer can say
“Is this place still open?”
Why a buyer can walk away
It is a small point, but it adds doubt to the points above.
How it can lower the price
A buyer who doubts one detail starts to doubt the rest, and asks for a lower price.
What to do
Update the address and the hours everywhere a guest can find the café. Weeks 3–4 · €0.
E-044
- Each number points to the proof behind the fact in your report.
How a buyer reads the café’s figures
A buyer starts from the profit in the café’s accounts. Then they add or take away what will change after the sale.
- LineProfit in the filed annual accountsAmount€48,200SourceE-051
- Line+ You pay yourself more than a hired manager would costAmount€12,000SourceE-053
- Line+ A one-off repair of the coffee machine. It will not repeat.Amount€6,500SourceE-054
- Line− The rent is below market: the premises belong to the owner. A buyer will count a market rent.Amount−€9,600SourceE-056, E-057
- LineProfit as a buyer is likely to count itAmount€57,100SourceE-051, E-053, E-054, E-056
Competitors, by name
Within 500 metres there are four more cafés. A buyer will compare you with them. The names in this sample are made up. In your report, these are real businesses.
- CaféThis caféWhere—Rating · reviews4.3 · 212What it sellscoffee, own pastries, breakfastsCappuccino€2.80
- CaféThe SwallowWhere≈120 mRating · reviews4.6 · 540What it sellscoffee, pastriesCappuccino€3.20
- CaféThe Bread ShopWhere≈300 mRating · reviews4.4 · 301What it sellscoffee, breakfasts, lunchesCappuccino€2.90
- CaféCorner CoffeeWhere≈400 mRating · reviews4.1 · 98What it sellscoffee to goCappuccino€2.70
- CaféBreezeWhere≈480 mRating · reviews3.9 · 64What it sellscoffee, pastriesCappuccino€2.50
Rating out of 5 · number of reviews. E-061, E-062
A buyer will ask where new guests come from (E-073). The report also compares the café with five cafés of the same kind in the city (E-074).
What a buyer can say, and what to do before the sale
- “A café nearby has a higher rating, so guests will go there.” The Swallow: 4.6 · 540 (E-061). Answer every review in the name of the café and ask guests to leave reviews.
- “Prices are the same as everywhere, so you cannot raise them.” Cappuccino on the street: €2.50 to €3.20 (E-062). Do not promise growth through prices.
- “Summer is one thing, winter another.” The café has a summer terrace (E-005). Put revenue by month for 24 months in the folder.
A plan for 90 days
For each step: who does it, what it costs, and how to see that it is done.
- Weeks1–2StepMove the domain name to the business.WhoYou, with the company where the domain name is registeredCost€0, not counting what the domain company chargesHow to checkThe record of the domain name shows the name of the business.
- Weeks1–8StepPut together the folder of ten documents for the buyer. The list is in the report.WhoYou and your accountantCostCertificates cost what the offices chargeHow to checkAll ten items are in place.
- Weeks3–4StepCorrect the opening hours and the address everywhere a guest can find the café.WhoYouCost€0How to checkThe address and the hours are the same everywhere.
- Weeks3–6StepA one-page note about the late accounts.WhoYour accountantCostAbout €150 (example)How to checkOne page, with the proof attached.
- Weeks5–12StepHave a manager whom guests know by name at the café every day. Answer reviews in the name of the café.WhoYou and the managerCostThe manager’s salaryHow to checkThe manager works with guests. The café answers reviews.
- Weeks5–12StepOffer guests card payment. It leaves a clear record of sales that a buyer can check.WhoYouCost€0How to checkEight weeks of card records.
What is inside the report
Every report keeps this order. Your report has the parts for the layers you chose.
- The verdict
- What a buyer sees first
- What can make a buyer say no
- How a buyer reads the café’s figures
- Competitors: the street and the city
- The main risk: the café depends on its owner
- What to put in the folder before a buyer’s first visit
- Questions a buyer will ask, and what you can say
- The plan for 90 days
- The proof behind every fact
One line of proof, opened in full
- Fact
- The domain name is registered to the owner personally, not to the business.
- Source
- The record of the domain name registration, saved as a file.
- Saved on
- 12 October 2026
You receive the report. You decide whether to show it to a broker, an accountant or a buyer.
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